MEDIA JEWELER

BIO

Behind the clatter and clang of his band, behind the inexhaustible roll of melodies, behind the rhythms that seem to occupy three-dimensional space, Walter Benjamin lurks in the head of Media Jeweler’s Sam Farzin. In his classic 1935 essay “Art in the Age of Mechanical Reproduction,” the German critic observed that our understanding of our lives and our experience of reality is moderated by the dominant technologies, politics, events, and advertising messages of our day; we cannot see our way around them. It’s a claustrophobic thought, suggesting as it does that we might not be as in control of who we are as we believe ourselves to be. But consider its inverse: If there’s no escaping this influence, we’re free to come to terms with it, and to locate ourselves within it. Or, as bassist Thom Lucero puts it, we can forge “an acceptance of self and an acceptance of all the fucked-up shit we’re around all the time.”

He’s talking about the thematic scope of his band’s new album The Sublime Sculpture of Being Alive, which is out August 13th on Fire Talk Records, but he may as well be talking about how Media Jeweler has managed to hone their knotty, rhythmic, and ultimately jubilant music into something strong enough to carry real emotional weight—to do justice to what it feels like to live in the world Benjamin describes. Coming three years after the band’s second album, 1-800-SUCCEED, The Sublime Sculpture of Being Alive is the fullest realization yet of Media Jeweler’s unorthodox sound, the seeds they planted upon their founding in Orange County in 2013 come to fruit. Crucially, it’s also the first Media Jeweler record to make its point plainly; while previous albums were largely instrumental, Farzin’s lyrics articulate the intermixed confusion, frustration, and joy that comes with living a conscious life—ideas that have always been in the music, but largely went unsaid.

“I’m very fond of things in the world like signs and messaging and advertising—the things that are around you that you just have no control over,” Farzin says, likening the phrase “Smile, you’re on camera” to “a threat masked as a whimsical invitation.” The short, melodic phrases that he, Lucero, and Aranda play at times feel the same way, like mottos or musical sloganeering, and they’re played with a giddiness that sometimes curdles into hysteria. But as the album progresses, things begin to loosen up. The songs get longer, and are both quieter and more exploratory. There’s still plenty to worry about—there’s no escaping self-consciousness in a corporate surveillance state, after all—but the band seems to find some measure of peace in that fact. With its cushiony synths and Farzin’s to-the-skies singing, closer “Smile” is practically beatific.

While it’s indubitably the product of five guys crammed into a single room in Nebraska, The Sublime Sculpture of Being Alive is impossible to imagine without its contributions from the wider world. A laundry list of guests make appearances here, including saxophonist Patrick Shiroishi, Stephen Heath, Jo Hirabayashi (Jo Passed), Allyson Foster, Paul Frunzi (Ever Ending Kicks), Colin Knight, Sam Sarty (Living Hour), Megan Siebe (Cursive), Roy Werner (G.S. Sultan), and Miles Wintner (L.A. Takedown).

With that cloud of witnesses surrounding them, Media Jeweler enter 2021 sharper and stronger, and with their vision for their art—and their view of the world—clearer than it’s ever been. It’s a vision that’s not about “being hyper-suspect, but being hyper-aware of the possibility for things to go wrong and go bad, that that’s real,” Farzin says. “And if you say that it’s real, that it’s there, you can think about it more straightforwardly—while still having the manic experience of being alive.”

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