PACKS Share "Hold My Hand" Ahead of "Take The Cake" Release
PACKS debut LP Take The Cake, is out this Friday and today the band are sharing a final single from the album, a track called "Hold My Hand" that premiered this morning on Matt Wilkinson's Apple Music 1 show.
Maddie says: "This song is your average semi-country-western inspired heartache pop ballad that’s driven by a story. I had cut my forehead in a frantic search for stolen money, panicked in a parking lot, heard the drippy crooning of a bad band practicing somewhere in the distance, and to top it all off, I was doored while biking. Being alone and blue, I did what any rational hopeless romantic would do: implore my lover from a faraway land to fly to me so he could hold my hand. "
The single arrives on the heels of three earlier album tracks from the band, "Silvertongue," "Two Hands" and "New TV," which have generated buzz in the press, with FADER comparing their "reluctantly anthemic slacker rock" to Pavement and Speedy Ortiz, while Stereogum, Exclaim and So Young drew parallels to Sonic Youth and Best Coast, as further praise has come in from outlets like NPR, NYLON, BrooklynVegan, Gorilla vs Bear and Paste. In keeping with PACKS usual approach, the track is short and sweet at 1:30, but is full to the brim with musical ideas in a way that exemplifies the band's appeal. It's slacker rock that's meticulously constructed in a way that belies how effortless PACKS music feels, and leader Madeline Link's laconic delivery is offset by her acrobatic range which is on full display on this latest single.
Listen & Watch The Video!
Buy ‘Take The Cake’ !
Toronto’s PACKS make music that’s like leafing through a diary entry of a time without visible movement, a subtle beauty that appears only when paying close attention. The band’s debut is a collection of songs that marry the loose but incisive jangle of early Pavement with the barbed sweetness of Sebadoh and the wide-eyed wonder of the first Shins LP. Written in two different settings, between the city limits of Toronto where Link was living in 2019, and the Ottawa suburbs where she was quarantined with her parents in the spring 2020, both remain complementary emblems of self-reflection and wry observation of the mundanity of daily life. "Take the Cake" is out on Fire Talk (Dehd, Deeper, Mamalarky) on May 21st digitally and July 9th 2021 on vinyl.
1st Pressing
Cake Splatter Vinyl - 300 Copies
Black Vinyl - 400 Copies
Additional Variants
Light Blue Indie Retail Exclusive - 300 Copies
Bright Red Rough Trade Exclusive - 100 Copies
Toronto’s PACKS make music that’s like leafing through a diary entry of a time without visible movement, a subtle beauty that appears only when paying close attention. The band’s debut is a collection of songs that marry the loose but incisive jangle of early Pavement with the barbed sweetness of Sebadoh and the wide-eyed wonder of the first Shins LP. Written in two different settings, between the city limits of Toronto where Link was living in 2019, and the Ottawa suburbs where she was quarantined with her parents in the spring 2020, both remain complementary emblems of self-reflection and wry observation of the mundanity of daily life. "Take the Cake" is out on Fire Talk (Dehd, Deeper, Mamalarky) on May 21st digitally and July 9th 2021 on vinyl.
1st Pressing
Cake Splatter Vinyl - 300 Copies
Black Vinyl - 400 Copies
Additional Variants
Light Blue Indie Retail Exclusive - 300 Copies
Bright Red Rough Trade Exclusive - 100 Copies