PACKS Shares New Track + Video "New TV" From Debut Album 'Take the Cake'
PACKS returns today with a new track and endearingly imaginative video from the forthcoming debut album out May 14th digitally and July 9th on vinyl.
Described by FADER "as calculatedly laconic as Steven Malkmus", the track captures the way that PACKS are "reinventing the slacker soundtrack" (So Young), creating an almost dream-like atmosphere under Madeline Link's loose drawl.
"New TV" is the latest in PACKS' short yet incisive vignettes on the unexpected beauty and melancholy that comes with navigating the everyday. Directed by Eva Link, the tongue-in-cheek video sees PACKS projected on billboards across the Toronto metropolitan area, interpolating a trippy sense of sci-fi reality where nothing is totally as it seems. PACKS speaks further on the inspiration for the track:
“I got the chance to witness a craigslist transaction of two bros selling a hideous pink couch to an eager young man with a U-HAUL. As they lovingly demonstrated the LA-Z-BOY function, everyone seemed pretty impressed. New TV boxes and old couches litter curbs every garbage day. This song goes out to other people’s garbage.”
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Toronto’s PACKS make music that’s like leafing through a diary entry of a time without visible movement, a subtle beauty that appears only when paying close attention. The band’s debut is a collection of songs that marry the loose but incisive jangle of early Pavement with the barbed sweetness of Sebadoh and the wide-eyed wonder of the first Shins LP. Written in two different settings, between the city limits of Toronto where Link was living in 2019, and the Ottawa suburbs where she was quarantined with her parents in the spring 2020, both remain complementary emblems of self-reflection and wry observation of the mundanity of daily life. "Take the Cake" is out on Fire Talk (Dehd, Deeper, Mamalarky) on May 21st digitally and July 9th 2021 on vinyl.
1st Pressing
Cake Splatter Vinyl - 300 Copies
Black Vinyl - 400 Copies
Additional Variants
Light Blue Indie Retail Exclusive - 300 Copies
Bright Red Rough Trade Exclusive - 100 Copies
Toronto’s PACKS make music that’s like leafing through a diary entry of a time without visible movement, a subtle beauty that appears only when paying close attention. The band’s debut is a collection of songs that marry the loose but incisive jangle of early Pavement with the barbed sweetness of Sebadoh and the wide-eyed wonder of the first Shins LP. Written in two different settings, between the city limits of Toronto where Link was living in 2019, and the Ottawa suburbs where she was quarantined with her parents in the spring 2020, both remain complementary emblems of self-reflection and wry observation of the mundanity of daily life. "Take the Cake" is out on Fire Talk (Dehd, Deeper, Mamalarky) on May 21st digitally and July 9th 2021 on vinyl.
1st Pressing
Cake Splatter Vinyl - 300 Copies
Black Vinyl - 400 Copies
Additional Variants
Light Blue Indie Retail Exclusive - 300 Copies
Bright Red Rough Trade Exclusive - 100 Copies
Toronto’s PACKS make music that’s like leafing through a diary entry of a time without visible movement, a subtle beauty that appears only when paying close attention. The band’s debut is a collection of songs that marry the loose but incisive jangle of early Pavement with the barbed sweetness of Sebadoh and the wide-eyed wonder of the first Shins LP. Written in two different settings, between the city limits of Toronto where Link was living in 2019, and the Ottawa suburbs where she was quarantined with her parents in the spring 2020, both remain complementary emblems of self-reflection and wry observation of the mundanity of daily life. "Take the Cake" is out on Fire Talk (Dehd, Deeper, Mamalarky) on May 21st digitally and July 9th 2021 on vinyl.
1st Pressing
Cake Splatter Vinyl - 300 Copies
Black Vinyl - 400 Copies
Additional Variants
Light Blue Indie Retail Exclusive - 300 Copies
Bright Red Rough Trade Exclusive - 100 Copies