Retail Drugs Presents "Demon Town," New Single/Video From 2nd Album of 2025, 'Factory Reset,' Out December 5th via Angel Tapes/Fire Talk
Retail Drugs — the NYC recording project of Jake Brooks — is set to release their second album of 2025, Factory Reset, on December 5th via Angel Tapes / Fire Talk, and today unveils its new single, “Demon Town.” Channelling the provocative nature of Retail Drugs’ oft-discussed live performances, “Demon Town” is an immediately disarming fusion of blown-out electronics and avant-punk rock. “Demon Town” is a microcosm of Factory Reset’s experimental palette, which expands upon Brooks’ prior forays into guitar-forward tape-recorded compositions. Written in sequential order, Factory Reset stands as a testament to artistic experimentation, with each track written, engineered, and mixed by Brooks himself.
Factory Reset eschews the norms of Retail Drugs’ prior writing and recording habits, but it’s in no way a declarative statement of where Brooks sees the project going next. “Retail Drugs is an outlet for me,” he says, continuing, “I suppose I’m just in a perpetual state of recording and making music for it.” For Factory Reset, creating that music largely involved abandoning all things tried and true, but Brooks confesses: “I did some acoustic guitar on ‘He Hears Us (Reprise)’ so I did break the rules. But fuck it rules are meant to be broken.”
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