PACKS

 

SHORT BIO

‘Crispy Crunchy Nothing’ puts to rest any notion Madeline Link had about finding the end. Burnout, dead-end jobs, bike theft, stress dreams, heartbreak — PACKS move forward through them all one line, one lick, one beat at a time, equal parts Alex G’s whimsy and Helvetia’s thunderous dynamics. Sticking together songs written in Toronto, Ottawa and Mexico City (while Madeline completed a papier-mâché residency), Crispy Crunchy Nothing revisits the fuzzy alt-rock of 2021 debut Take the Cake and adds some folksy twang to the mix for an album that explores the tension between independence and isolation, between living life to the fullest and feeling like you’re wasting your time. Influenced by country-tinged contemporaries like Renee Reed and Angel Olsen and Madeline’s lockdown-era listening sessions with her dad, of albums by Hank Locklin and Hank Williams. Crispy Crunchy Nothing is heavy, and Madeline makes little effort to hide the depths of her feelings. But after the rain, flowers peek up from the soil. “Laughing Till I Cry,” a reject from a commercial,  recalls fond memories of spending time with her sister: “Sometimes, I feel like life is on my side.” And “Always Be a Kid,” jangling and swaying with the Nashville guitar in the foreground, keeps her chasing those smaller Matryoshka dolls, looking for companionship but settling for herself in the meantime. “So now, I feel alive,” she repeats, over and over again. And by the end, it sounds like she’s starting to believe it. 

PACKS IN THE PRESS

"Mamalarky's indie rock summons an easy and pure joy." 
Nylon

"a perfect slice of lo-fi bliss."
Billboard

"'How To Say' explodes with lo-fi guitar chirps and suave dream pop vocals. It’s quite a tightly-packed ball of robust strums and lyrical yearning, bound to burst any minute, but its underlying graceful stroll always reels it back in." 
Paste

"Good old fashioned indie rock. The guitars are inspired by the bright tones of shoegaze but the overall aesthetic owes a debt to late '80s art rock."
Refinery29

“Mamalarky a band that emanates cool factor, with technically impressive instrumentation and a rhythm section that serves as an anchor beneath flowing synth lines and buzzy guitars.”
Uproxx

PHOTOS

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RELEASES

Mamalarky - Mamalarky
from $11.99

Mamalarky spent two years working on their self-titled debut album (out via Fire Talk on November 20th). Raw and cerebral, the LP looks to a range of influences from their collective musical nerdiness. ''We might have a vocal melody that sounds like the lead steel guitar from Santo & Johnny, played over production that aims to be noisy and weird like Deerhoof or Sheer Mag, all the while steeped in the greats like Stevie Wonder or The Four Seasons,' explains Livvy. The album itself was cobbled together in a mix of DIY ways: home recordings with Livvy’s roommate Joey Oaxaca (White Reaper, Mo Dotti), singles with Daniel McNeill (White Denim) and a “final wrapping-up” with engineer Jim Vollentine (Spoon, Skating Polly). The result is an album that’s as musically fun and explorative as it is catchy and sweet. Or as Mamalarky puts it “We want to provide an experience that's exploratory and trippy, but far removed from the problematic and corny psych stereotypes carried out by all those 60s dude bands.”

1st Pressing
Creamsicle Vinyl - 400 units
Black Vinyl - 300 Units
Bright Red Vinyl - 300 Units (Indie Retail Exclusive)

Mamalarky - Fury
$1.99

'Fury was inspired by acknowledging a suppressed crush, and how scary and exciting that can be. Confronting that truth is the most important thing, despite the difficulties, I definitely learned that the hard way. It feels like our most unhinged song yet, I think you can really get that energy from the layers of guitars and doubled bass line.

I wrote the chord progression for Fury during a soundcheck, feeling pretty pent up after a long drive and wanting something entertaining to play. The lyrics also got written in one go right after we recorded the drums, bass, and guitar tracks, so it feels really untampered with to me. Now that I think of it, the synth hook also happened spontaneously while we were recording, with no rehearsed part written. It's nice to have a song tumble out into the world like you're throwing dice, just seeing what you'll get. That's the general life strategy for Mamalarky lately!!!

  • Download available in .wav format, with embed artwork & ITunes ready.

Mamalarky - How To Say
$1.99

I’m bored. we're all bored. we wrote and recorded a song during this boring time. Here is exactly what it sounds like as a waveform. It's about falling in love and not knowing exactly how to say it yet. This concept of shared love-'you say you love me but what does that mean?' It's like...does love mean the same thing to both of us? Can it ever entirely mean the same thing, being different people who experience life so differently? Maybe that's why they invented the 5 love languages, to reconcile with these little differences in how we give and take and feel love? Maybe this expression that you're listening to now is as close to an understanding of love as anything else. Everything on this track is the first take, meaning we only recorded each part once. It was home recorded, right after SXSW was called off by the covid. It was meant to be a demo and then we were like...actually this sounds more genuine than it would if we just sat in a studio and hacked away at different takes, trying to make it perfect. The result is organic and cage free, but may contain soy and tree nuts.

 

MUSIC

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LINKS

PRESS: tom@hivemindpr.com

RADIO: radioteam@terrorbird.com

SYNC: syncteam@terrorbird.com

LABEL: trevor@firetalkrecords.com
ruby@firetalkrecords.com

DISTRIBUTION: jillw@redeyeworldwide.com

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